2803 - Practical, Profitable, Professional Aquatic Management
Intermediate /
Lecture
Fort Myers, FL /
Monday, June 30 7:30 am-4:30 pm 8.0 credit hours equal to 8.0 CECs/.8 CEUs
Classroom: 7:30 am-12:00 pm
Lunch: 12:00-1:00 pm
Classroom: 1:00-4:30 pm
COURSE DESCRIPTION:
Participants will learn the ins and outs of total aquatic
programming and business leadership to help enhance the community service of
their facility. This will lead to more versatile facility programming and a
more financially secure facility.
COURSE
OBJECTIVES: At the
conclusion of the course, participants should have the tools to put the
following aquatic programming components into action at their own facilities:
¨ Aquatic Career
Progressions
¨ Facility
Development and Basic Design
¨ Operational
Cost and Budgets
¨ Equipment
alternatives
¨ Hours of
operation and Staffing schedules
¨ Job
Descriptions (development use examples)
¨ Marketing
tools: Client Handbooks and brochures
¨ Policy and
Procedures Manual
¨ Business
concept VVMOST
¨ Professionalism
and Ethics
¨ Programming
options Total Aquatic Programming
¨ F.I.N.E.
programming
¨ Client
needs/wants Amenities Customer Service
¨ Value
Received Pricing
FACULTY: Mick
Nelson, BS, MS, is the
Director of USA Swimming's Facilities Development Division. Sue Nelson, BS, ATRIC, is the Aquatic Programs Specialist for USA
Swimming. The Nelsons come from a club coaching background and have extensive
experience in business and aquatic management. They formed their own swim club
and built their own indoor facility in Danville, Illinois, while adding a
retail and wholesale pool/spa and aquatic equipment business to the mix. They
also offered aquatic facility design, building, and business consultation to
the aquatic industry with their company, NSS Inc. In 1994, they formed WaterWay
Therapy Inc., which was one of the first and only privately owned and operated
Medicare-approved outpatient aquatic physical therapy centers in the country.
Poolside Health & Wellness Center was created by the Nelsons in 2002 and
became the home for the USA Swim Club, WaterWay Therapy, and Swim America
learn-to-swim program, as well as a full-service land and water community
health and wellness center. In June 2004, they moved to Colorado Springs, CO,
to help form the new Facilities Division of USA Swimming.