2805 – Marketing
Fort Myers, FL /
Wednesday, July 2 – 7:00-9:20 am – 2.0 credit hours equal to 2.0 CECs/.2 CEUs
(Classroom: 7:00-9:20 am with 20 minutes
of break time)
COURSE DESCRIPTION:
We have great ideas, we offer excellent services, we have (or are) excellent workers but we still have problems drawing people to our business or service…sound familiar? Some of us want hints for spending our marketing dollars wisely. Some of us want to promote ourselves. Whether we're marketing our businesses, a specific service or program, or ourselves, we need to do it efficiently and effectively. This lecture will help us do that no matter how low our budget or how high our aspirations.
COURSE
OBJECTIVES:
·
Gain insight into the true purpose of your business
enterprise.
·
Discover a complete marketing plan.
·
Investigate how to use others to help you promote your
enterprise.
·
Evaluate a variety of inexpensive ways to give your business
exposure.
FACULTY: Ruth Sova, MS, ATRIC, founder/president of ATRI, is an internationally known
speaker, author and consultant. She is the founder of six different businesses
including the Aquatic Therapy & Rehab Institute, the Aquatic Exercise
Association, Living Right Magazine, America’s Certification Trainers, Armchair
Aerobics Inc., and the Fitness Firm. A leader in the health and wellness
industry, she also draws on her vast experience as an entrepreneur to teach
others what it takes to assume the risk of business and enterprise. Ruth is the
author of numerous articles and 15 books on her specialties of wellness and
business. She is the recipient of numerous awards including the Sevier-McCahill
Disability International Foundation Award; and the John Williams, Jr.
International Swimming Hall of Fame Adapted Aquatics Award. Known for her high
energy and practical teaching approaches, Ruth has brought thousands of people
over the years to understand the benefits of water exercise.