3801 – Management Specialty Certificate Program

Advanced / Lecture / 3-Day Program

 

Chicago, IL / Friday-Sunday, Nov. 20-22 – 15.0 credit hours equal to 15.0 CECs/1.5 CEUs

Friday, November 20

Classroom: 8:30-11:30 am

Lunch on own: 11:30 am-12:30 pm

Classroom: 12:30-3:30 pm

 

Saturday, November 21

Classroom: 8:30-11:30 am

Sit-down Luncheon: 11:30 am-1:30 pm

Classroom: 1:45-4:45 pm

 

Sunday, November 22

Classroom: 8:00-11:00 am

 

Faculty: Mick Nelson, BS, MS; Sue Nelson, BS, ATRIC, and Jill White, BSE

 

COURSE DESCRIPTION:

Participants will learn the “ins and outs” of total aquatic programming and business leadership to help enhance the community service of a facility. This makes the facility programming more versatile and therefore, financially secure. Sections of the course cover the following:

  • Aquatic Career Progressions
  • Facility Development and Basic Design
  • Operational Cost Analysis and Budgets
  • Equipment Alternatives
  • Hours of Operation and Staffing Schedules
  • Job Descriptions
  • Marketing Tools:  Client Handbooks and Brochures
  • Policy and Procedure Manuals
  • Business Leadership – VVMOST
  • Professionalism and Ethics
  • Programming Options
  • F.I.N.E. programming
  • Client needs/wants – Amenities – Customer Service

·        Value Received Pricing  

 

COURSE OBJECTIVES:

1.     Determine how to use the 8 different components to run an aquatic facility.

2.     Examine a new method VRP – Valued Received Pricing for your programs.

3.     Design a staffing and management structure to benefit everyone.

4.     Explore why Aquatic Risk Management is a must for a successful aquatic business.

5.     Determine the critical decisions one has to make in the planning phase and build phase.

6.     Identify the training that will be needed.

 

FACULTY:  Mick Nelson, BS, MS, is the Director of USA Swimming's Facilities Development Division. Sue Nelson, BS, ATRIC, is the Aquatic Programs Specialist for USA Swimming. The Nelsons come from a club coaching background and have extensive experience in business and aquatic management. They formed their own swim club and built their own indoor facility in Danville, Illinois, while adding a retail and wholesale pool/spa and aquatic equipment business to the mix. They also offered aquatic facility design, building, and business consultation to the aquatic industry with their company, NSS Inc. In 1994, they formed WaterWay Therapy Inc., which was one of the first and only privately owned and operated Medicare-approved outpatient aquatic physical therapy centers in the country. Poolside Health & Wellness Center was created by the Nelsons in 2002 and became the home for the USA Swim Club, WaterWay Therapy, and Swim America learn-to-swim program, as well as a full-service land and water community health and wellness center. In June 2004, they moved to Colorado Springs, CO, to help form the new Facilities Division of USA Swimming. Mick and Sue train others in how to build a self-sustaining aquatic center.

 

Jill White, BSE, is the co-founder of the Starfish Aquatics Institute, a National Risk Management and Training Organization. She and her family have been involved with USA Swimming as coaches for over 30 years, and have been involved in all aspects of aquatic management. Jill is a nationally recognized specialist in the areas of aquatic risk management, training, and aquatic facility operations. She is the current Director of the Aquatic Education Division of Human Kinetics, the leading publisher of physical activity books, journals, online courses and ancillaries. A former director of the international aquatic risk management firm, Jeff Ellis & Associates, Jill co-authored the National Pool & Waterpark Lifeguard Training Program textbooks and Instructor manuals, and also served as the National Director of the National Safety Council Learn-to-Swim program.