1810 – Marketing Proposals and Promotions

Intermediate / Pre-Symposium 2-hour Lecture

Sanibel, FL / Thursday, July 1, 2010 – 7:00-9:20 am – 2.0 credit hours equal to 2.0 CECs/.2 CEUs

(Classroom: 7:00-9:20 am)

Faculty: Maryanne Haggerty, MS

COURSE DESCRIPTION:

Marketing Proposals and Promotions is a business driven course for aquatic therapists and managers to build and market their services. In this course we will plan for the specific business of aquatic therapy and how to delineate marketing proposals for the various services provided. Learn a three-step process to get your aquatic therapy business built and marketed to doctors and patients. This course will also cover promotions that highlight the benefits of your service through educational means for patients and providers.

COURSE OBJECTIVES:

1) Examine a three-step process to build and market your services.

2) Plan marketing proposals for your aquatic therapy practice.

3) Improve your bottom line.

FACULTY: Maryanne Haggerty, MS, has been educating professionals, individuals, and groups on safe and effective exercise for 25 years. As a faculty member and presenter for TSI, NASM, AEA, and AFAA, she has certified professionals. Promoting exercise for all abilities, Maryanne has presented televised exercise segments on aquatics. She has developed corporate wellness seminars and six-month home exercise program progressions.