2807 – Successful Business Management

Intermediate / Lecture


San Diego, CA / Saturday, September 7, 2019– 8:00 am-4:30 pm – 6.0 credit hours

Classroom: 8:00-11:00 am

Luncheon/Keynote: 11:30 am-1:15 pm

Classroom: 1:30-4:30 pm


Chicago, IL / Saturday, November 9, 2019 – 8:00 am-4:30 pm – 6.0 credit hours

Classroom: 8:00-11:00 am

Luncheon/Keynote: 11:30 am-1:15 pm

Classroom: 1:30-4:30 pm


Faculty: Beth Scalone, PT, DPT, OCS, ATRIC



Starting up, maintaining and growing an aquatic therapy business requires more than just being a good aquatic therapist. This course is designed as a guide to help the aquatic therapist in the various aspects of business such as marketing, use of social media, hiring, documentation and reimbursement as they apply to aquatic rehabilitation. Additional references and web links are provided to allow the aquatic therapist to seek further information and guidance. This course can help private clinic owners and managers, hospital clinic managers and independent practitioners understand how to share with the world the benefits of aquatic therapy and get paid for those services.



1)  Examine marketing strategies to effectively promote an aquatic therapy program.

2)  Develop Facebook and other social media marking techniques.

3)  List at least 5-7 elements of value to aquatic therapy programs you can use in marketing a program.

4)  Explore at least four things to consider with social media and marketing a healthcare business.

5)  Determine key safety components in an aquatic therapy program, recognizing areas of risk and ways to reduce those risks. 

6)  Recognize pros and cons of various staffing/ pool scheduling combinations to determine best case scenario for various types of programs.

7)  Discover key components to effective documentation.

8)  Provide justification and rationale for use of aquatic therapy to insurance companies and physicians.

9)  Recognize and correct common mistakes in documentation that leads to insurance denial.

10) Determine local Medicare coverage and limitations for aquatic therapy.


FACULTY: Beth Scalone, PT, DPT, OCS, ATRIC, is a licensed physical therapist with many years of experience in orthopedic and aquatic therapy. As the owner of North County Water and Sports Therapy Center in San Diego (www.waterpt.com), she continues with hands-on clinical care in addition to her role as educator. Since graduating from the University of Connecticut in 1991, Beth has belonged to the American Physical Therapy Association and has achieved certification as a Clinical Specialist in Orthopedic Physical Therapy. In January 2006, she graduated from Boston University with a Doctor of Physical Therapy degree. Additional certifications include Certified STOTT Pilates™ instructor and Master Instructor for the Burdenko Method.


Beth not only provides continuing education for health care professionals, she is an adjunct faculty in the San Diego Mesa College PTA program, teaching Orthopedic Rehabilitation and Introduction to Pathology courses. She also provides the learning module/instruction on aquatic therapy to the University of St. Augustine San Diego Campus DPT program. She is the recipient of the 2010 ATRI Tsunami Spirit Award and the 2012 ATRI Professional Award.